Over the last few years, we have been seeing an uptrend in social media. People are constantly online, closer to their friends, relatives and peers. And with the uptrend of social media, businesses have seen their way to infiltrate and be closer to their customers, closer than ever.
While some businesses still rely on traditional marketing over radio, television commercials and billboards, new generation entrepreneurs and business have once again proven that change is always crucial. Shifting to social media marketing has been a sucessful, and in 2018, mandatory marketing for any business. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This shows the potential, and also the possibility to scale your business, and rely solely on social media marketing.
Here are top ten benefits from being present on social mediums:
Every opportunity that persists for your business to seen to a broader audience, needs to be taken. Your social media accounts are just another place for your brand’s voice and content. For example, Instagram’s algorithm now shows posts related to the user’s previous activity, likes and interest. The algorithm works in your favour, it shows your content to your potential customers, unlike traditional marketing, where you do not have grasp over who sees your content.
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. This should prompt you to always be in touch with your clients. Social media offer a variety of methods for engagement. Customers can message you, like & comment your pictures, give your business a review. By providing feedback and mutual communication, your customer feels more connected to your brand, and ultimately makes the customer more loyal.
More conversion opportunities
Having a decent number of audience on your social media accounts means that you have access to new customers, who you can engage with. Your audience can always be up-to-date with your latest sales, new products, announcements.
One major attention here, is, you do not always put out promotions, slaes, and you never try to constantly sell to your customers. This makes your social account boring. Nobody likes to see posts about you trying to sell to them each and every time. Provide valuable content, provide them with news regarding your brand, let them learn about your brand. This will ultimately result in more loyal customers, and the sales will follow. As Steve Jobs says in his quote about marketing, never try to tell your audience why your product is better than someone else, but rather, show them how your product is going to make a change, how your product is a solution to a problem, and how is it different, and how it can be of a good value.
Brand Authority & Customer Insight
Interacting with your customers on a regular basis shows that you care about their opinion. When they want to express their opinion on your product or service, they turn to social media. Whether you receive a customer who is satisfied with your product/service, or they have a complaint, always listen to them and act accordingly. This is the best way to have insight on what your customers think about your brand, and this is where you can grow your business. Your customers feel your business, and when something isn’t right, they will notice it and voice their opinion. They do compliment a certain segment of yours ? Listen, and do more of that, put the attention on your strenghts.
-customer care chart-
Unbeatable ROI on social media advertising
Organic social media marketing is cool, but mixing in some paid social media advertising can expand your success even more. Here are some of the top benefits of social media for advertising.
- Narrow Targeting
Large corporations like Facebook & Twitter have a very in-depth analysis and information about users. This allows for a very in-depth advertising, which gives you options to set very narrow criteria that will reach your target audience.
Not all visitors will convert into customers, but that’s why there’s retargeting. But you always have their data, and you can always send your brand’s message back to them, and encourage them to visit your site. Some people need to visit your site 2-3 times before converting, and this is why re-targeting is another useful feature.
I think there are enough reasons out there for you to start strategizing and planning your social media campaign. Provide valuable content, keep your online presence to a strong level, and always engage with your customers.